Interactive Digital Signage
TapGest builds the software layer that turns a standard digital signage screen into an interactive display people actually stop for — driven by movement, gestures, augmented reality or live two-way connection.
What is interactive digital signage?
Interactive digital signage is a screen that responds to the people in front of it instead of looping a passive video. The audience becomes part of the content: they see themselves on screen, control what happens, or play along.
There are several ways to make a screen interactive. Touchscreens and kiosks require contact with the surface; QR codes move the interaction onto the visitor's phone; camera-based signage detects the person themselves. TapGest works in the third category — the camera tracks movement, hands and body, so the screen reacts to people passing by without anyone touching anything or reaching for a phone.
TapGest develops the interactive applications that run on these displays. We work with the screens and locations our clients and their signage partners already operate — malls, arenas, outlets and stores — and deliver the experience layer on top. We are not a signage CMS vendor: what we build is the campaign experience itself.
Every interaction type we offer has been delivered in a live campaign: augmented reality overlays, hand gesture control, AR photo experiences, prize games and live studio-to-mall conversations.
How it works
1. Define the campaign idea
We start from the brand goal and the location: who passes the screen, how long they stay, and what should happen when they engage.
2. Build the interactive app
We develop a custom application — AR scene, gesture-controlled game or photo experience — matched to the brand's visual identity.
3. Add a camera-based interaction layer
A camera at the display detects visitors and their movement, so people can control the content without touching anything.
4. Install, test and run on site
The app is deployed on the display, tested in the real environment and supported for the duration of the campaign.
Best use cases
- Shopping mall campaigns that need to stop passing foot traffic
- Brand activations with a prize or giveaway mechanic
- Sport and event venues engaging fans before and between matches
- Retail and electronics areas demonstrating a product
- Seasonal and event-driven marketing moments
Key benefits
Attention, not just impressions
People participate instead of walking past a looping ad.
Memorable brand moments
Visitors leave with a photo, a prize or a story to share.
Built around your brand
Each application is designed for the campaign, not a template.
Works with existing screens
The interactive layer runs on digital signage already installed on site.
Technology and implementation
- Custom interactive applications developed by TapGest
- Camera-based detection for gesture and body tracking
- Real-time augmented reality rendering on the live camera feed
- Live two-way audio and video connection (used in the Telekom Respect campaign)
- Deployment on the client's existing digital signage displays
TapGest case studies
Telekom - Respect Campaign
Interactive AR experience at Aupark Mall promoting digital respect
Read the case studyFortuna League
AR-enhanced betting experience
Read the case studyFashion Outlet Praha
Gesture-controlled fashion showcase
Read the case studyIce Hockey Championship 2024
Immersive AR fan experience bringing the excitement of ice hockey to life
Read the case studyFrequently asked questions
Do we need to replace our existing screens?
Usually not. Our campaigns run on digital signage displays already installed at the location; what we add is the interactive application and the camera-based interaction layer.
Do visitors have to touch the display?
No. Our interactive experiences are camera-driven, so visitors control them with hand gestures or simply by stepping in front of the screen.
Do visitors need to install an app?
No. The experience runs on the screen itself, so anyone walking past can take part immediately.
What kind of experiences can we run?
The formats we have delivered include AR overlays, AR photo experiences, gesture-controlled prize games such as a wheel of fortune or a scratch card, and live two-way conversations between a studio and a mall.
Do you need special hardware for interactive signage?
You need a display and a camera. The display is usually the one already installed at the location; the camera is positioned so it covers the interaction zone in front of the screen. There is no touch foil, no sensor floor and no visitor-side hardware.
Is TapGest a digital signage software product we can license?
No. We are not a signage CMS or a subscription platform. We develop the interactive application for a specific campaign and location, and it runs alongside whatever signage system the venue already uses.
Does it work in bright mall lighting and busy areas?
Yes — every campaign we reference ran in a live public space: mall atriums, an outlet centre, a retail area and a stadium environment. Camera placement and the size of the interaction zone are set during the on-site test before the campaign goes live.
How long does it take to launch a campaign?
The timeline is driven by the content, not the technology: how much custom 3D, video or capture work the concept needs, brand approval rounds, and the site test. Reusing a mechanic we have already delivered — a wheel of fortune or a scratch game — is considerably faster than a scene that requires new capture sessions.
What drives the cost?
Mainly the amount of custom content production, the length of the campaign, the number of locations, and whether on-site hardware has to be added. We quote per campaign rather than per screen licence.
Related pages
Planning an interactive campaign?
Tell us about the location and the brand goal — we'll propose an interactive format that fits.